In 2015, IBLI sent out a call for innovative ideas aimed at reaching pastoralist with awareness and extension in a cost effective and innovative manner. The call required participants from pastoralists communities to take part by developing and submitting an innovative ‘extension and awareness’ campaign idea. The challenge would reward individuals and/or organizations who proposed innovative campaign ideas that showed the most promise of reaching more pastoralists with clearer messages about the IBLI product. Click here
